Chiara Ferragni is New Pantene Ambassador

Digital fashion trendsetter has 5 million Instagram followers.

Pantene has added international trendsetter Chiara Ferragni to its roster of global brand ambassadors.

With more than five million Instagram followers, Ferragni’s partnership with P&G's Pantene marks her first venture into the world of beauty.

She founded cult fashion destination TheBlondeSalad.com in 2009.

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